Enterprise VI design is not all the better, but not brand design once and for all
VI design is a part of brand design, to build on the basis of brand positioning, but many always feel that VI design more than 50, must be the more the better, as a brand design company, can certainly tell you, not so. Enterprises do brand first performance, that is, VI design and materials, printing again, often do, always feel not ideal, and then replace, or not ideal... The logo, packaging, etc., have been changed for many times, but they are still not satisfied. Some products are the same, but there are hundreds of products, and no one is close to each other. This is a common phenomenon in enterprises. For example: Pepsi cola in order to highlight the "new generation", choose blue, Mengniu in order to highlight the prairie, choose green. VI is the visual representation of the enterprise, including the content should be comprehensive, not only is the application of symbol, is more of the performance of the market, such as terminal image display, image packaging, activities, etc., is an important part of brand marketing, so after a brand positioning, brand image must show unifying of tools, forming resultant force in the market, In order to influence more consumers....
